3 Marketing Online to start sluggish sales strategies

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“Our sales are stagnant and we need SEO — please help! ” {This is|This kind of is} something that {I|We|I actually} hear often. While search-engine optimization (SEO) {can offer|provides} amazing results, they don’t happen overnight. And, oftentimes, a business can’t wait; it needs sales, and fast. Here are three simple online marketing strategies you can start on today that can help you kick-start your stagnant online sales.

Related: 7 {Online|On-line|On the web} Marketing Tools That {Are|Will be|Happen to be} Totally Worth the {Investment|Expense|Purchase}

1. Hit social {media|press|mass media} hard with paid {ads|advertisements|advertising}.
Your website is always going to be your most important online marketing asset, but there’s an entire audience that lives exclusively on social {media|press|mass media} that’s waiting to {engage|participate|indulge} with your brand.

{I|We|I actually} highly suggest that every brand {get acquainted with|become informed about|become familiar} Instagram and Snapchat. Those two {social|interpersonal|sociable} networks are {where the|in which the|where} {majority|vast majority|the greater part} of the engagement {can be found|are available|is available}. Facebook remains solid, {particularly if} you are targeting {an older|an old|a mature} demographic, as more parents and grandparents are becoming {comfortable with|confident with|more comfortable with} social media, and this is their network of choice. Twitter is currently hit or {miss|pass up|neglect}, but I still feel it’s an important {social|interpersonal|sociable} media {existence|occurrence} to maintain. Twitter just passed the 10-year mark {and needs|and wishes|and desires} to make some significant changes to spark growth {very soon|soon|in the near future} — it has no choice; it still {isn’t|isn’t very|basically} making money.

Organic {social|interpersonal|sociable} media engagement {is great|is excellent|is fantastic}, but like SEO, {it takes|it requires|it will take} time. If your sales are slow, use paid {social|interpersonal|sociable} {advertisements|advertising|advertisings} to create instant brand awareness and drive wallet-out buyers to your website. Facebook’s targeting options are excellent, and Instagram lets you to take {benefit of|good thing about} {those same|those self same} options, allowing you to place your offer directly in {front|front side|entrance} of consumers who are likely to be {thinking about|enthusiastic about|considering} whatever you are offering.

2. Implement an {irresistible|amazing|impressive} exit-offer on your website.
Not all pop-ups are created equal. Some are triggered after visitors have been on {an online site|a site} {page|web page|webpage} for a specific period of time, and {yes|certainly}, this can be {intrusive|invasive|distressing} and really irritate them. But, an exit-offer pop-up can greatly {improve your|make your|transform your life} {conversion|transformation|alteration} rates and sales.

{Set|Arranged|Established} it to trigger {only when|only if} your visitor is about to leave your website. {That way|Doing this|Like that}, you won’t risk interrupting {a potential|any} conversion. {Actually|In fact|Truly}, just the opposite will occur, as {you will have a 50|you will have a 55|you will have a 40|you will find a 50|you will find a 55|you will find a 40|you will have 50|you will have 55|you will have 40} percent chance of turning that visitor into a lead or sale. {Also|Likewise|As well}, {don’t be|you|do not} afraid of {upsetting|distressing|unsettling} a visitor leaving your website — it’s {estimated|approximated|believed} that 70 to {90|80|85} percent of {website visitors|guests|readers} never return.

Split-test multiple {exit|leave|get out of} offers — exclusive {discounts|discount rates|special discounts} that require an email opt-in and instant {coupon|discount|voucher} codes that {provide a|give you a|give a} discount or additional value like free shipping — perform very well. Even the slightest increase in {conversion|transformation|alteration} rates can equal increased {income|earnings} for your business.

Related: 7 {Online Marketing|Internet marketing|Website marketing} {Ingredients|Elements|Substances} You Can’t Ignore in 2016

3. Aggressively {grow your|increase your} email list and {reward|incentive|prize} your subscribers with {special offers|special deals|promotions}.
Growing your email list provides your business with several benefits. You are {building a|creating a} marketing asset that allows you to constantly engage with consumers whot have expressed an interest in whatever it is that your business offers. Once you capture {an email|a message}, there is no additional cost {to market|to promote|to advertise} to that prospect, aside from your email and {CRM software|Crm package|Crm application}.

{If|In the event that|In the event} you’re running {a pay-per-click|a ppc} campaign, for example, you are paying {for each|for each and every} {single|solitary|one} visitor that clicks through and {lands on your|finds your} website. You could build a highly engaged email {set of} {10|12|twelve}, 000 subscribers, and even at a 3 percent click-through rate, {a single|a solitary|an one} email would send {300|three hundred} visitors back to your website.

Related: 3 {Essential|Important|Vital} Stories {You Need|You require|You will need} on {Your|The} Website to Attract {Customers|Clients|Consumers}

In order to maintain a responsive list, {be sure you are|ensure you are|be sure to are} sending out offers that can’t be refused. {Exclusive|Unique|Special} offers, big discounts and giveaway promotions {are all|are|are typical} click magnets. Split-test multiple delivery times, different templates and layouts — and {experiment|test|research} a lot with your subject lines. I’ve seen open rates {shoot through the roof|improve stratospherically} for some campaigns simply {when an|for the} emoji is included in {the subject|the topic|this issue} line. Don’t be afraid {to test|to check|to try}!